Seriously, when will this stop?!

An empowering new campaign is urging women everywhere to embrace our ‘belly jelly’ - and we can't get enough of it.

This is a spin out.

Ricki-Lee Coulter was in full relaxation mode as she frolicked about in the waves in Malibu, west of LA, with her husband Richard Harrison recently.

The talk-show host reveals the secret to her incredible slim-down, confessing that she can now straddle long-time partner Stedman Graham “without breaking his back!”

Proof of the fashion industry's infatuation with thin models on the runway.

The former Sports Illustrated cover girl also has a new name for stretch marks which we are lobbying all women adopt.

As the actresses express their exhaustion with the “unfair” pressures of bouncing back, we look at 3 important things for new mums to remember.

Because when you're a 'plus size' model you just can't please everyone.

We all hate it, but preventing that dreaded food baby feeling is actually a lot easier (and tastier) then you think!