Singles Day, or the 11.11 sale as we know it, is the perfect time to treat yourself, or even a friend, during the busiest time of the year.
But navigating the Singles Day sales event is no easy feat. First, you have to know when the sale starts – which is held on November 11 every year – then you need to figure out where to shop, and finally, you need to know what you want to buy.
Fortunately for you, we’ve broken it all down below so you can hit the online stores hosting sales that coincide with the event, and score major savings this year.
Table of contents:
What is a Singles Day sale?
Singles Day, also known as 11.11 or Double 11, is a shopping holiday that originated in China and has become one of the largest online shopping events in the world.
It’s always held on November 11 each year and was created as a day for single people to celebrate being single – to counteract Valentine’s Day, if you will.
Is Singles Day better than Black Friday?
Both Singles Day and Black Friday offer substantial discounts and promotions, but you’ll notice that the nature of the deals may differ.
Black Friday is traditionally associated with in-store sales, doorbusters, and long lines at physical retail locations, while Singles Day is primarily an online shopping event.
Cyber Monday, which follows Black Friday, is focused on online deals, but more on that here.
The best Singles Day sales to shop now
Now that you’re prepped and ready for Singles Day it’s time to start adding to cart with all the best deals below.
The sales we’re shopping this 11:11. (Image: HBO/Binge)
The best Singles Day beauty deals
- iHerb: 24 per cent off sitewide with code 24DOUBLE11
- Dyson: Save up to 50 per cent off or receive gifts with purchases
- Priceline: Save up to half price
- Anastasia Beverly Hills: 15 per cent off on trending products
- tbh Skincare: 30 per cent off sitewide
- Sephora: Up to 20 per cent off
- Adore Beauty: Up to 40 per cent off
The best Singles Day fashion deals
- ASOS: 15 per cent off selected styles
- Camilla: 22 per cent off with code SELFLOVE
- The Iconic: Up to 40 per cent off dresses
- The Outnet: 25 per cent off selected brands
- Bras N Things: Take a further 20 per cent off sale
- NET-A-PORTER: 25 per cent off with code SINGLES25
- Adidas: Up to 40 per cent off
- Stylerunner: 22 per cent off selected styles
- Running Bare: 22 per cent off
The best Singles Day homewares and lifestyle deals
- Hommey: 20 per cent off all bedding
- Spacetalk: Save on smartwatches
- Aura Home: Save on bed, bath and linen
- Emma Sleep: Up to 60 per cent off
- The Good Guys: Save on tech, audio, fridges, BBQs and more
- Samsonite: Up to 40 per cent off luggage, backpacks and bags
- American Tourister: Up to 50 per cent off luggage
What we’d buy from the Singles Day sale
01
Spacetalk Adventurer 2 Smartwatch
$279 (usually $349) at Amazon
This video-enabled 4G smartwatch lets you video call, talk and text from the comfort of your wrist. It has GPS location tracking, school mode, emergency SOS, tough Gorilla glass…and much more so you can keep track of your child.
Key features:
- Map your child’s location with GPS
- 4 new colours with 13 strap options
- Connect over talk, text or video calls
- Strong, durable and flexible strap
02
Quilt Cover – Organic Cotton
$127.20 (usually $159) at Hommey
Upgrade your bedding this summer with this effortlessly durable quilt cover that is OEKO-TEX® STANDARD 100 certified and will gently soften over time.
Sizes: single to super king
Key features:
- 100% organic cotton bedding
- 240 thread count
- Woven with a sateen technique for high breathability
03
Duramo 10 Shoes
$84 (usually $120) at Adidas
Hit the ground running on your New Year’s goals with these highly-rated shoes that are made with a series of recycled materials.
Sizes: 5 to 13.5
Key features:
- Regular fit
- Lace closure
- Sandwich mesh upper
- Soft heel
04
Gathered Bodice Bias Dress
$799 at Camilla
This gorgeous silk dress is all about timeless elegance with butterflies and florals framed by arches and gilded borders so you can wear it all through spring and summer.
Sizes: XS to XXL
Key features:
- Gathered bodice
- Front bodice tie detail
- Bias skirt
- Adjustable straps
- Crystal embellishment
05
Dyson Airwrap™ Multi-Styler And Dryer
$749 (usually $849) at Dyson
Get the cult Dyson hair tool for $100 off when you shop now during the sale.
Key features:
- Six attachments for every style and hair type
- Intelligent heat control measures airflow temperature
Also available at:
- $679 from Amazon
- $679 from David Jones
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