The ‘Leading Ladies’ campaign features the likes of actress Emma Thompson, international supermodel Alek Wek, music icon Annie Lennox , activist Baroness Lawrence and singer Rita Ora.
From left to right: Lulu Kennedy, Rachel Khoo, Alek Wek, Rita Ora, Emma Thompson, Annie Lennox and Baroness Lawrence.
Photographed by the legendary Annie Leibovitz in her signature Vanity Fair style, the collection’s advertising seems to be intent celebrating a diverse range of women.
From left to right: Rachel Khoo, Roma Agrawal, Alek Wek, Rita Ora and Lulu Kennedy.
“Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way,” says Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development.
“M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
This is the second instalment of M&S’s ‘Leading Ladies’ brand advertising. Last year the brand featured Dame Helen Mirren, Vogue stylist Grace Coddington and model Karen Elson in its autumn/winter ads to mixed reviews.
From left to right: Katie Piper, Nicola Adams, Tracey Emin, Ellie Goulding, Helen Allen, Monica Ali, Grace Coddington, Laura Mvula, Helen Mirren and Karen Elson.
Only time will tell if the campaign’s all-star line-up will hit the right note with the brand’s retail customers but the images will be spread across the world in the windows of M&S’s flagship stores in France, the Netherlands, Greece, Hong Kong, China, India, Hungary, Russia, Turkey and Singapore.
