The unwritten rules of fashion have taken an unexpected turn with new research revealing that unconventional outfits make a better impression than simply fitting in.
A Harvard Business School paper published in the Journal for Consumer Research says that a non-conformist approach to your wardrobe makes you come across as more powerful and accomplished.
Dubbed “The Red Sneakers Effect”, clothes that have some flair and are even a bit wacky can signal that you have “the autonomy needed to act according to (your) own inclinations.”
The report said that “when it looks deliberate, a person can appear to have a higher status and sense of competency.” Even dressing down can earn you more credit.
Some stars are known for their unconventional senses of style. While Elton John and Matt Preston rely on signature pieces like coloured-lens glasses and cravats, style icons Sarah Jessica Parker and Michelle Obama prove that high risk can bring high rewards.
Elton John. Photos: Getty Images
Elton John. Photos: Getty Images
Joan Rivers. Photos: WireImage and FilmMagic
Joan Rivers. Photos: WireImage and Getty Images
John Waters. Photo: WireImage
Matt Preston. Photos: WireImage and Getty Images
Michelle Obama. Photo: Getty Images
Michelle Obama. Photo: Getty Images
Michelle Obama. Photos: AFP and Getty Images
Sarah Jessica Parker. Photos: WireImage
Sarah Jessica Parker. Photos: Getty Images
Sarah Jessica Parker. Photos: Getty Images
Related stories
Native ad body.
Native ad body.
Native ad body.
