Olay has come out on top in the ranking of the world’s top 10 beauty brands. The annual ranking of the 50 leading global cosmetic brands was conducted by brand valuation firm Brand Finance who analysed brands with products including hair-care, skincare, makeup and shower products. Olay is one of the most recognisable brands in the world with a brand value of $11.8 billion – both factors that have contributed to its number one title, beating other household names such as L’Oreal, Nivea and Dove. The results also revealed that consumers see value and trust in legacy brands with all but nine of the 50 brands being over 60-years-old, whilst 15 of them are over 100-years-old.
Top 10 beauty brands in the world
The annual ranking of the 50 leading global cosmetic brands was conducted by brand valuation firm Brand Finance who analysed brands with products including hair-care, skincare, makeup and shower products.
Click through to find out which brands made the top 10.
Based in: U.S.
2012 Brand value: $11.8 billion
2011 Brand value: $11.1 billion
Change in value: 6%
Last year’s rank: No. 1
Based in: U.S.
2012 Brand value: $7.9 billion
2011 Brand value: $10.2 billion
Change in value: -22%
Last year’s rank: No. 2
Based in: France
2012 Brand value: $7.7 billion
2011 Brand value: $7.6 billion
Change in value: 1%
Last year’s rank: No. 4
Based in: U.S.
2012 Brand value: $6.2 billion
2011 Brand value: $6.4 billion
Change in value: -2%
Last year’s rank: No. 6
Based in: Germany
2012 Brand value: $5.6 billion
2011 Brand value: $6.6 billion
Change in value: -15%
Last year’s rank: No. 5
Based in: France
2012 Brand value: $5.1 billion
2011 Brand value: $5.7 billion
Change in value: -10%
Last year’s rank: No. 7
Based in: Britain
2012 Brand value: $5 billion
2011 Brand value: $4.5 billion
Change in value: 12%
Last year’s rank: No. 8
Based in: U.S.
2012 Brand value: $3.7 billion
2011 Brand value: $3 billion
Change in value: 22%
Last year’s rank: No. 9
Based in: Japan
2012 Brand value: $3.3 billion
2011 Brand value: $3 billion
Change in value: 11%
Last year’s rank: No. 10
Based in: Japan
2012 Brand value: $2.9 billion
2011 Brand value: $3 billion
Change in value: -2%
Last year’s rank: No. 11