As women, part of the process of growing older involves being constantly bombarded with advice about how to slow the affects of ageing on our bodies; how to smooth wrinkles, erase fine lines, plump sagging skin using this cream or that lotion or this injection.
We’re constantly seeing signs and advertisements for using certain products, or certain ingredients to turn back the hands of time, to make us look and feel and appear younger than we are.
But in the middle of all the recommendations for scary sounding ingredients like collagen, retinol, and hydroquinone, what we all want to know is: how do we know what really works?
Let’s face it, anti-ageing creams and sprays and masks can be expensive, and no one wants to waste money on something that’s not guaranteed to work, so – for most women – spending over $40 on a gamble just isn’t ideal.
Which is why L’Oreal created the 14 day Revitalift wrinkle challenge.
Instead of selling an expensive cream on an empty promise, L’Oreal have created a way for women to measure their results, see the progress and compare their outcomes, so when other women are looking for the right product to use, they’ve got the information right there – from people they can trust, not just cosmetic companies flogging a sales pitch.
Putting their product to the test, L’Oreal let nearly 200 women trial the Revitalift product and challenged them to put their results up against the wrinkle reader.
L’Oreal have introduced the wrinkle reader, a set of images to compare your wrinkles to – kind of like a teeth whitening scale, into the 14 day challenge in order to give women an accurate tool to measure their results against.
And the trial findings might surprise you. Or they might not.
Of the 171 real women trialled, over 80% found their skin to be smoother and fuller in just 14 days, and 88% of women who were initially skeptical about the effectiveness of anti-ageing creams, changed their tune.
And – most importantly – 84% of women found that, after comparing on the wrinkle reader, their wrinkles, fine lines and ageing spots had been visibly reduced.
Decades of trials and tests have led L’Oreal to pinpointing this ingredient as the key to the anti-ageing process, and judging from the reviews published within the trials, they’re not all talk.
One of the reviewers commented, “I’m really happy with the results of this anti-ageing cream and can’t believe the speed of the results.”
“I asked my husband to rate my wrinkles using the wrinkle reader at day 1, 7 and 14. He was very skeptical on day 1, but couldn’t believe the improvement on day 14 and even said that the cream might actually work,” said one reviewer of her experience.
Whilst another claimed that she’s “scared to stop using it”!
But you don’t have to believe us. Or the 171 women who trialled it. Or the 50,000 women who joined the challenge!
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