A ‘sexy and supportive’ curvy lingerie campaign? Now that is something we can get behind!
Ashley Graham, the curvy model best known for being the first to ever grace the cover of Sport’s Illustrated magazine, has finally filled a gap in the market ladies have been crying out for.
The 27-year-old has designed a line of fun, fashionable, and sexy lingerie that celebrates curves. And the bit that’s got bustier ladies everywhere smiling? The model has promised her collection is not just about ‘sex appeal’ but also designed to be “sexy and supportive” together with a focus on “comfort and support”.
Graham admits the idea to design her collection came because she had struggled to find plus-size lingerie that she actually wanted to be photographed in — and felt comfortable donning.
The micro-lace panties, bras and kimonos have already caused a stir online, as many plus-size women have become excited at the prospect of a lingerie company that understands their desire to feel good and look good too.
The collection hits the US in August. Fingers crossed Australia is next on their list.
What do you think of Ashley Graham’s sexy shoot and collection?
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