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How to choose the perfect eyeshadow

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Question:

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I never wear eyeshadow because I don’t know where to apply it, what colours to use or how many. Can you tell me what to use for the best effect? I have light-blue eyes.

Vanessa, via e-mail.

Answer:

Richard Dean of Max Factor suggests some very simple rules to follow for foolproof, flattering eye make-up. “There are only two principles when it comes to eyes: highlighter and shadow.

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“The highlighter is the paler colour that makes things appear to look forward, such as the brow bone. Never put the highlighter in puffy areas, as it makes them more obvious. Use the shadow where you want something to appear to recede. Apply shadow darker at the lash-line and gradually fade out.

“My trick of the moment to emphasise light-blue eye colour is to use contrasting warm coppery tones that create gorgeous, sparkling eyes. Another important thing to remember is not to be heavy-handed. It’s much easier to gradually build the intensity of colour, rather than reduce it.”

The AWW Beauty Team

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