The newest signature celebrity perfume to hit the shelves is Gwen Stefani’s L, a L.A.M.B fragrance which boasts a fusion of floral scents with sensual musk undertones.
Buy L, a L.A.M.B fragrance by Gwen Stefani now at ninemsn Shopping
Katie Price launches Stunning
British model Katie Price, better known as Jordan, has just launched her new fragrance Stunning. The fragrance might be stunning, but she has left us somewhat stunned by her bridal ball gown look.
Paris Hilton Heiress perfume
Smell like an heiress — Paris Hilton’s fragrance Heiress has fruity tones including champagne mimosa and floral essences of star jasmine, honeysuckle and dewberry blossom. A very demure-looking Paris shows off her fragrance, but perhaps SJP’s ad campaign (featured at the end of this slideshow) would be more fitting?
Christina Aguilera
Christina Aguilera has released her own fragrance and the scent comes with the cheeky tagline: “Sometimes it’s all you need to wear”. The bottle is rumoured to have been styled on Christina’s curvaceous body.
Buy Christina Aguilera’s Be Glamorous now on ninemsn Shopping
J Lo LIVE
J Lo’s new fragrance Live carries notes of orange and pineapple together with delicious caramel and vanilla. J Lo claims that her new scent will “reveal the core of her inner being.” Certainly a different marketing spin.
Kate Moss
Model Kate Moss has released her own fragrance, Kate, which she says makes her feel fresh and light and sexier as the day goes on. Women everywhere would love to feel like that!
Beyonce
Beyoncé’s new signature perfume, True Star, launched in association with Tommy Hilfiger, has an alluring oriental floral fragrance. After the success of True Star Gold, this new scent is said to capture confidence and modesty, and what better superstar then Beyoncé to portray that with True Star.
Beyonce’s True Star ad
The sleek ad that markets Beyoncé’s new signature perfume, True Star, launched in association with Tommy Hilfiger.
Covet by Sarah Jessica Parker
After the resounding success of her first scent, Lovely, SJP’s new fragrance, Covet, is proving to be the sweet smell of success. Her ad campaign features SJP in a Christian Lacroix haute-couture dress behind bars in a Paris prison cell. She couldn’t resist the temptation to snatch a bottle of Covet from a window display by smashing it with her stiletto!
David and Victoria Beckham
From fashion lines, to sports endorsements and even to sexy lingerie ads, the Beckham’s are a marketer’s dream. Here David and Victoria promote their new perfume line at Macy’s.
Britney Spears
Based on the vast amount of money the media and paparazzi are able to make from stories and features on Britney, the term ‘Britconomy’ has been coined to describe her incredible star power. Britney has launched several perfumes including ‘Curious’ and ‘Fantasy’.
Mariah Carey
Mariah launches her new perfume “M for Mariah” in California.
Sean Combs
Sean Combs took it one step further and filmed a sexy video with models including Israeli top model and Di Caprio’s girlfriend Bar Rafaeli, promoting his new perfume in St Tropez, France.
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