Zara will act as a mentor for the game’s players, giving them tips on how to care for their virtual horses.
Players will also be able to “own” some of Zara’s horses, including her Olympic silver medal-winning mount High Kingdom.
“It’s great to be involved with a game that lets children and adults alike interact with horses, horse breeding and stable management on a daily basis, meeting like-minded enthusiasts through the game’s social features and sharing experiences,” Zara said.
“Not everyone has access to ride or care for horses regularly and Howrse provides a great opportunity to really understand more about how horses are raised and bred in an easy-to-access and fun way.”
The new venture will be a profitable one for Zara – she is understood to have received a six-figure pay cheque from Ubisoft.
It’s the latest in a series of sponsorship deals for Zara – she also has lucrative arrangements with sportswear company Musto, Rolex, Land Rover, Range Rover and is an ambassador for Australian racing carnival Magic Millions.
