By Liz Burke in London
The royal baby has not yet been born but when he or she arrives the little Prince or Princess will already shoulder the expectation of bringing millions in to the British economy.
A trip down London’s high streets — from the bustling Oxford Street famous to the more sophisticated King’s Road frequented by Kate herself —shows Prince William and Kate’s first child is already making money with memorabilia preemptively creeping onto shelves.
Here are some of the best products on sale today.