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The Georgie Effect: The Prince’s sweet clothes sell out

Birthday boy Prince George may have just celebrated turning three, but mums everywhere are rejoicing over his sweet casual chic style.

The adorable little tyke, who usually is sporting traditional style clothing or even vintage items for official pictures and appearances, showed his casual side in a series of new royal portraits.

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The four snaps were released by Kensington Palace on Friday, and show the future king in the grounds of his Anmer Hall home in Norfolk, where he lives with his parents Prince William and Duchess Catherine, sister Princess Charlotte, hamster Marvin and of course his portrait co-star and partner-in-crime pet dog Lupo.

The first image shows Georgie walking through the gardens at his home.

The three-year-old is dressed in one of Catherine’s favourite designers, a Pepa & Co outfit.

The adorable nautical look includes a striped whale print jumper that is currently on sale for $58.98, taupe shorts that retail for $63, and the look is completed with his favourite $26 navy Hampton Nantucket canvas shoes from Trotters.

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Of course Georgie’s sweet look is already selling like hotcakes!

The three other portraits show the youngster wearing a Sunuva blue and white stripe t-shirt with contrasting stripe pocket that has been reduced to $16 in the sale.

Mum Catherine matched the top with navy shorts and had his blonde hair slicked to one side.

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Emily Cohen is the brand’s co-founder and couldn’t be happier with George rocking her clothing.

“We know Kate is passionate supporter and promoter of young British brands and we are thrilled and hugely flattered that the Sunuva stripe T-shirt has been included in the official pictures of Prince George on his 3rd Birthday,” she said.

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“He just looks like a normal, sweet 3-year-old in a casual T-shirt and a pair of Burmudas.” Adding, “Kate has impeccable taste and as always Prince George looks absolutely adorable.”

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The casual clothing matched the relaxed snaps, taken by Matt Porteous.

“I really enjoyed the opportunity to take these photographs of Prince George. It was a very relaxed and enjoyable atmosphere,” he said about the snaps, which were taken in mid-July.

Matt was honoured to snap the future king.

“I’m honoured that they have decided to share these images with the public to mark his third birthday.”

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While the Prince George effect may have taken ahold of the children’s clothing market, his parents have made a stake in outdoor furniture!

The sweet photo of George standing barefoot on a swing engraved with the words “William and Catherine” has everyone completely smitten… and swinging to their phones as they try to find it.

The darling Prince and his cheeky smile have captured the world!

The sentimental item, made from solid oak, natural rope and hanging from a tree in the sprawling gardens of Anmer Hall, was a wedding gift to the couple.

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“It was a wedding gift for Wills and Kate,” an employee at The Oak & Rope Company, where it was purchased more than five years ago, told People.

“We are very pleased. Our phones have been very busy today, and not surprisingly, mostly for swings!”

While George usually dons his daddy’s old clothing…

Catherine was clearly inspired by one of Will’s throwback looks! Stripes, canvas shoes and adorable swing – tick, tick, tick!

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