Royal brothers Prince William and Prince Harry, along with Duchess Catherine, have once again voiced their support for the Heads Together mental health initiative.
The royal trio took time out to campaign for the charity on World Mental Health Day by meeting with people affected by mental illness.
The visit was set around the London Eye, with Harry, Kate and Wills to ride the famous tourist attraction while listening to young people recounting their experiences with psychological issues.
The Duchess of Cambridge also took the opportunity to address the crowd, pledging that she and her husband would “do what we can to shine a spotlight on emotional wellbeing”.
She continued: “I think the stigma of mental health needs to go.
“It’s a really dark place and one that isn’t always seen and I think some people don’t even understand they’re dealing with their own emotional health, almost until it’s too late.”
While on the London Eye, the royals spent about 30 minutes taking in the expansive vistas.
Harry is said to have joked that he could see Granny’s house, Buckingham Palace, from up in the sky-high tourist attraction.
The cheeky royal also took the time to speak to a group of lucky children from Abacus Nursery who had been walking back from a trip to the aquarium when they saw the royal commotion.
Always king of the kids, Harry went down on bended knee to talk to them.
One little girl was particularly taken with the dashing Prince, even looking like she wanted a quick kiss at one point!
The children apparently excitedly regaled Harry with tales of seeing crocodiles on their excursion.
When asked if they’d “seen the Princess”, one little boy replied: “Well I saw the Kate one.”
Catherine, William and Harry then attended a reception at County Hall where they listened to people who have suffered emotional trauma but have been helped by critical support from a friend or family member.
In his speech, Prince William emphasised that mental health should be talked about in the open.
“Mental health is not a dirty word,” the Duke of Cambridge said. “We all have mental health like we do physical health, good or ill.
“But not seeking help at those times when it all seems too much or we are depressed or anxious, can impact the rest of our lives.
“Put simply, the three of us want to make asking for help no longer a big deal.”
Watch as Harry pleads with us to talk about our mental health struggles in the clip below.