With the 2018 season of The Voice coming to a close, coaches Kelly Rowland and Joe Jonas have some stern advice for those thinking of auditioning for the show next year: don’t sing their songs!
The US superstars say contestants are setting themselves up for failure if they plan to sing one of their hits in the blind auditions.
“It’s nice that someone knows your work, but it can be awkward,” Joe, 28, says. “I feel bad if I don’t turn around.”
Kelly, 37, couldn’t agree more, saying covering their songs doesn’t always impress.
“It’s just weird,” she adds. “Don’t try something that just doesn’t work.”
This year, four artists sang coaches’ songs for their blind auditions.
Holly Summers-Clarke sang Delta Goodrem’s Sitting On Top Of The World, while Jackson Parfitt went with Toothbrush by Joe’s band, DNCE. Nathan Brake sang Joe’s brother Nick’s hit Jealous and Sheldon Riley tried his hand at Culture Club’s Do You Really Want To Hurt Me.
“That’s the most frustrating part with some of the artists on the show,” Kelly explains. “They’re like, ‘OK, I got it.’ But do you really?”
Kelly says the only way an artist can make it in the industry these days is by being different.
“You need to be unique, because it’s way harder to get signed [to a record label] now,” she says.
“Success is never overnight. You need to understand that before you get here, because if you don’t, you make the process of going through really unsure.”