It took a little while for Amy Shark to appear on Celebrity Apprentice Australia. After being featured in the promos, audiences were wondering whether the singer-songwriter was even making an appearance at all.
“I was always going to be the intruder so I’m not sure why they teased my appearance so early on but I’m sure there’s a method to their madness,” Amy, 36, laughs to TV WEEK.
Since joining Team Innovate and winning her first task for her charity, she’s already making a splash in the competition.
Her charity, Support Act, is dedicated to delivering crisis relief services to people in the music industry who are unable to work due to ill health, injury or crisis.
“If we didn’t have a charity like Support Act who assists not just the artists but the entire music industry, we would be in a world of pain mentally and financially,” Amy explains.
“I know too many people who have really struggled and were able to lean heavily on support to get through. Representing them on the show felt like the right thing to do.”
Although she’s been excelling in the eyes of Lord Alan Sugar, the ARIA award winner admits that stepping into the reality television spotlight has been difficult.
“The most challenging things were the extremely long hours, always having the camera on me and just navigating the entire experience. It was tough,” she shares.
While Celebrity Apprentice airs, Amy is selling out gigs on her See U Somewhere tour. Luckily for fans across the country, the tour doesn’t only stop in main cities.
“After the last two years of no live music it really made me think of all the small towns that are starved of live music on a regular basis,” she says.
“There were a few months in the calendar that looked free so we decided to fill it with one of the biggest tours anyone’s ever seen.”
Amy has just released her latest track, Sway My Way with multi-platinum DJ and producer R3HAB, a reimagining of New Zealand artist Bic Runga’s hit Sway.
“I looked up to Bic as a songwriter. When I started learning guitar I learnt that song and used to play it at all my regular gigs,” Amy says.
“Once I heard the spin R3HAB put on it, it was a no-brainer for me.”
Throughout her career, Amy has worked with some of the biggest names in the industry from Keith Urban, Ed Sheeran and Blink-182 drummer Travis Barker. And she says they’ve all impacted the artist she is today.
“Being in Ed’s world exposed me to such a well oiled machine. He has built such a beautiful team around him. Travis is one of the kindest, sweetest humans I’ve ever met and works insanely hard,” she says.
“Keith is full of the best worldly advice, he taught me to not take stuff so seriously. He’s always cracking jokes and never stressed.”