Today ebay.com.au has released new research which shows just what Aussie families will be putting under the tree this Christmas, and according to the stats, we’ll be spending up big.
“We know Christmas is an expensive time of year. In fact, this year our research shows parents are expected to spend nearly $546 million collectively and $200 per child on Christmas gifts,” says eBay Australia’s Sophie Onikul.
So just what are those dollars being spent on? eBay has identified the top 3 toy trends this year as a return of the classics like building toys, books and board games, interactive toys that require nurturing and patience and science, technology, engineering and maths (STEM) toys.
eBay’s top toy trends for Christmas 2019
Classics are here to stay!
Building toys: According to eBay-commissioned data, 39 percent of parents think it’s all about hands-on creative play with construction and brick toys topping the list. LEGO sales on eBay are up nearly 60 percent on last year and with the new LEGO® Star Wars™ BOOST Droid Commander set, LEGO® is set to be under a lot of trees this Christmas.
Books: Books are wiggling back into wish lists this Christmas with almost four in 10 (38 percent) parents considering books over cuddly toys. This year eBay has seen more than 2.3-million searches on the site for children’s and young adult books. Andy Griffiths’ latest, The 117-Storey Treehouse, is eBay’s top pick book for young readers.
Board games: eBay has seen a 27 percent year-on-year growth in board game purchases, showing a shift away from the television and towards the table. Board games like Monopoly™ Voice Banking, Pictionary Air™ and Plumber Pants™ are likely to become new family favourites.
The trends this year see kids moving away from television and devices and back to basics.
(Image: Supplied)
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Interactive nurturing is in!
Toys that require nurturing and encourage patience are huge this Christmas. eBay’s hottest toy of 2019, the Owleez™, is the first-ever baby owl you can teach to fly with love and care.
There’s also Rizmo™, the first-ever toy that evolves from a ball to a fluffy monster the more you nurture it. This year, three of ebay’s top 10 toys for little kids sit in this category.
Coding’s not just for the classroom
Research shows STEM occupations will grow by 11 percent (271,300) by May 2023 with non-STEM jobs only projected to grow 6 percent over the same period. This year, eBay expects Artie 3000™ the Coding Robot to be a big hit with little coders.
WATCH: eBay’s hottest toys of 2019. Continues after video …
eBay’s top ten toys for little kids:
Owleez™
Hatchimals™ WOW
Candylocks™ Basic Doll
Disney© The Lion King Mighty Roar Simba FurReal™
ZURU Pets Alive™ Boppi The Booty Shakin’ Llama
Easy Steer Sportster™
Plumber Pants™
LEGO® DUPLO® Frozen Ice Castle
Rizmo™
Disney© Frozen 2 Singing Elsa Doll
eBay’s top ten toys for big kids:
RazorⓇ A5 DLX Scooter
NERF™ Fortnite™ TS Blaster
Pictionary Air™
Artie 3000™ The Coding Robot
LEGO® Star Wars™ BOOST Droid Commander 7525
NintendoⓇ Switch™ Lite
Monopoly™ Voice Banking
The 117-Storey Treehouse by Andy Griffiths
LEGO® Hidden Side™ Newbury Haunted High School 70425
Build A Bot™ Zebra
