At some stage in our lives many of us ponder how we can take something we love and turn it into a career. Joey Toutounji has done just that, transforming her passion for health and fitness into an opportunity to make a difference.
A sports advocate from a young age, Joey grew up playing hockey and keeping active at the gym, doing yoga classes and outdoor workouts on the beach. A career as a PE teacher was the launchpad into her now booming fitness business that promotes healthy lifestyle choices.
So far, Joey’s passion for fitness has seen her establish a children’s wellbeing rock band, Kids4Life; co-author a children’s book, Please Mum, Don’t Supersize Me; produce a personal training video directory, Meet Your Personal Trainer; and produce and present fitness and travel TV show Feel Good TV.
“What I love about my career is that every day is different,” Joey says.
“One day I may be out filming the latest fitness trends or adventure activity, and then the next day I may be in the office creating new material or writing.”
Joey has helped numerous people achieve their fitness goals through her personalised diet plans, including one family who lost a combined total of 47kg on her 12-week healthy lifestyle program.
“It wasn’t with a strict diet, it was by making lifestyle changes incorporating an active lifestyle and healthy food choices,” Joey says.
Joey’s health and fitness empire began with Kids4Life, created when she teamed up with a music-teacher friend to produce kids’ music with lyrics centred around healthy eating, keeping active and self-esteem.
“I was running kids’ sports parties on the weekend and during the parties I would often find it hard to get a variety of music that was fun but also educational and age relevant,” she says.
Kids4Life developed a CD, DVD and stage show which was performed throughout Australia and New Zealand. From that, Meet Your Personal Trainer and Feel Good TV emerged.
“We thought it would be great to have a ‘feel good’ TV show where we could incorporate health, fitness and lifestyle information in an informative but also entertaining way for the community to enjoy,” Joey explains.
Joey says she loves being able to see the positive changes she makes in people’s lives. “If children understand that eating healthy is a good thing, then it is setting a great foundation for the rest of their life.”
Season two of Feel Good TV will air on Foxtel’s Aurora channel later this year.
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