Nappy brand Huggies has been accused of editing an image of a baby featured in one of its ads to make the child have a ‘thigh gap’ and appear thinner.
A California mother has spoken out about the baby brand after she laid eyes on the ad in her email.
“The picture looked manipulated,” the mother told Yahoo! Parenting.
“Really manipulated – like what you see in fashion magazines to make models too thin and too perfect.”
She posted the image on Reddit asking, “Is it just me or did this Huggies ad photoshop thigh gap on a toddler?”
She explains, “I just felt like there’s no need for airbrushing to exist on an ad about babies. All babies are wonderful and super cute. A baby is perfect no matter what.”
She was supported by many others, with one user commenting, “Lots of skinny babies out there, but with this photo the legs look fatter further down. It definitely looks anatomically odd to me.”
Another added, “Either those knees are up incredibly high, the diaper is incredibly low, or that poor child has been Photoshopped.”
However, Huggies have released a statement denying the allegations.
“All babies are different – we look to celebrate those differences and everyday tests and messes in our photography and communication,” Huggies spokesperson Terry Balluck tells Daily Mail Online.
