The trend for larger, rounder bottoms is on the up.
There are butt-boosting exercise classes and padded leggings to perk up flat posteriors.
But should we all be aspiring to have the same rear ends?
These five women all love their best asset, their bums!

These five women love their bodies!
These five ladies explain how they learned to love their very different backsides.

Kaylie says, โCurvier girls are sexy โ and Iโm happy to be one of them.โ
Support worker Kaylie Cooper, 32, lives with husband, Ben, 29, a bricklayer.
She says:
Ben is definitely a bum and legs man and heโs married the right woman.
I love my bum and legs the most and although Iโm quite slim on top, I like that I have a decent booty.
I feel great when I wear tight-fitting dresses because I have curves and my bum is quite muscly.
Iโm on my feet all day which helps keep my booty in shape.

I feel sexy, confident, and Iโm happy to show off my backside in a skimpy bikini.
I feel sexy, confident, and Iโm happy to show off my backside in a skimpy bikini.
Iโd never be frightened to go to a nudist beach because Iโm not at all shy of my body.
As a teenager I wasnโt as confident.
Growing up in the โ90s was all about having big boobs.
Iโm a 10B and itโs only as Iโve got older that Iโve learnt to love my body just the way it is.
If I lose weight, itโs never from my bottom and when I put on a few kilos it goes to my thighs and stomach.
No matter what, my bum stays the same.
Curvier girls are the sexiest and Iโm happy to be one of them.

Pollyanna says, โI still feel sexy with my boyish bum.โ
Pollyanna, 34, a personal trainer, lives with husband, James, 39, a property developer, and daughters Aurora, nine, and Bella, six.
She says:
Women donโt need to have a big bum or big hips to feel womanly and Iโm happy with the way I look.
I have a boyish figure because my bum is small, and although I donโt have curvy hips, I feel just as sexy as someone who is shapely.
During my two pregnancies my hips widened, but my bum stayed small both times.
My mum is very petite, too.
I was 24 and four months pregnant with my daughter Aurora when I was in a car accident and broke my femur in three places.
I had nine hours of surgery to repair it and I was left with a lump below my left bum cheek.
The scar doesnโt bother me because it couldโve been far worse.
Having a small backside means I look better in skinny jeans, and short skirts make my legs look longer.
I was 16 when I got a tattoo โan oriental symbol which means desire.
I fudged my birth certificate and changed my age to 18. I donโt know how I got away with it.
The tattoo sums up my teenage years which were fun and reckless.

Maria works hard for her assets.
PA Maria Redmond, 43, works out five times a week to keep her bum in shape. The mum of four lives with her husband Derek, 53, a motivational speaker.
She says:
Mine is a curvy bum and I work hard at keeping it that way.
I pole dance, do yoga as well as weights classes, so I put the time in.
I spend around eight hours a week in the gym and I enjoy it.
Iโm only 160cm tall and my bum is big for my size.
I have a personal trainer once a week. Iโd considered surgery to make my bum pert, but the personal trainer convinced me I could get the same results in the gym.
Iโve always been curvy but before the training sessions my bum was flat and saggy.

I spend around eight hours a week in the gym and I enjoy it.
Now itโs bigger and more lifted.
I feel a lot sexier with a firm, round bum.
I like my hourglass figure and last year I competed in a swimsuit competition.
I was the only woman in her 40s.
Itโs great to look and feel good but life is too short to get hung up about it.
Women who feel confident in themselves look amazing, regardless of their shape.

Chloe says, โI think itโs the best part of me โ Iโm great at twerking.โ
Comedian Chloe Driver, 33, was bullied as a child because of her curvy bottom.
She says:
My dad is half-Caribbean and Iโve inherited a bum that is round and sticks out.
It looks a bit like a shelf, but I love it.
I got the nickname โChloe Fat Bumโ at school because my skirt rode up at the back.
The other girls said I walked like a duck.
It knocked my confidence, but now Iโm older I think itโs the best part of me.
I like dancing and Iโm great at twerking.
Iโm an 18E chest so having a larger bum and a smaller waist means Iโm in proportion.

We should all love the bum โจwe were born with.
I wear a bikini on holiday and I go topless.
Iโm confident to let it all hang out.
Iโve learnt to love myself โ I wouldnโt be putting my body on display if I felt uncomfortable.
Men compliment my bum and I wear tight skirts to show it off.
Iโve never been with a guy who didnโt like it and my-ex boyfriend loved me in tight jeans.
We should all love the bum we were born with.
Life would be boring if we all looked the same.

Maritza says, โas Iโve grown it just got bigger. Itโs the favourite part of my body.โ
Maritza Ngumba, 25, works in customer service
She says:
Before I hit puberty my bum was much smaller but now itโs bigger I love it just as much.
It has grown naturally and I see it as an asset.
Itโs my favourite part of my body.
I wouldnโt change it.
Iโm a typical pear shape with a thin waist, wide hips and a round bottom.
I gained almost 13kg last year and the weight went on my bottom and chest.
Iโm as happy being a size 12 as I was a size 8.
My bum is firm and I often get compliments on my figure, especially when Iโm wearing a pencil skirt at work.
Round bottoms run in my family and my mum and aunties are all the same shape as me.
It seems everyone is talking about how bigger bottoms and curves are sexy, but thereโs beauty in every shape and size.
Women are under too much pressure to look a certain way because of social media.
Iโd never aspire to look like a celeb because Iโm happy the way I am.