Not many advertisers would want to make people yawn when they’re looking at their advertisement – but then again, this clever ad is not exactly your run-of-the-mill campaign.
Cafe Pele and Brazilian agency Lew’Lara\TBWA teamed up to create this cheeky ad which makes people yawn to remind them they need coffee.
The ads, which are currently only in Brazil, show a loop of various people yawning – and, of course, due to the laws of the unknown, when you see someone yawning, you helpless to resist yawning in response.
A motion detector placed in the billboard picked up the amount of people that passed by, and the more people that passed it, the more it yawned.
The ad ends by asking the commuter ‘Did you yawn too? Time for coffee’.
So. Did you yawn?
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