I do, they did.
For the first time in the history of their classic ads, the iconic jeweller Tiffany & Co. have featured a same-sex couple as part of their latest engagement campaign, “Will You”.
However, Tiffany is not the first high-profile brand to tactically express support for gay marriage through the means of advertising which is fast becoming a trend.
With what was once considered taboo, Ray-Ban and Coca-Cola are amongst many other big names who have proudly jumped on this bandwagon.
Tiffany & Co.: Tiffany & Co. is not the first high-profile brand to tactically express support for gay marriage through the means of advertising which is fast becoming a trend.
IKEA: The very first company to feature a gay couple in a TV ad back in 1994. A long line of IKEA ads followed suit, ruffling some feathers in predominantly religious countries including Italy. This billboard made for Italy, says ‘We are open to all families’.
Ray-Ban: The eyewear company released an image of two men walking hand in hand in a 1940’s setting as part of their “Never Hide” campaign alongside the company’s 75th anniversary.
Banana Republic: The retailer captured an ordinary couple, Nate Berkus and his fiancé Jeremiah Brent laying on the grass together to promote the season’s new line.
Ben & Jerry’s: This popular ice-creamery released a limited edition “Apple-y Ever After” flavour which featured an illustration of a wedding cake with a gay couple wearing suits as the topper.
Chevrolet: Chevrolet also made their debut during the opening ceremony of the 2014 Winter Olympics, in celebration of “The New Us” promotion, showcasing gay families in their car commercials.
Coca-Cola: Has openly and unapologetically shown their support through large-scale events including the Super Bowl. This ad depicted two proud homosexual fathers with their daughter.
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