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Shoe store’s hilarious response to customer complaint

Well played, Clarks!

After being sent home from a local shoe store with two right shoes by mistake, one dad has prompted one of the most hilarious customer complaints exchanges ever.

After shopping with his son, Sam, nine, John Hinder from Edinburgh was disappointed to see the sales clerk at local shoe store chain, Clarks, had wrapped up two right shoes.

But instead of just going back and getting a new pair, John decided to have a little fun with Clarks’ honest mistake.

Posting on the Clarks Facebook, John commented that his son Sam was distraught that he wasn’t able to wear his new trainers, and that the only thing that would cheer him up would be if Clarks sent him a hand drawn picture of his favourite Transformer, Optimus Prime, as an apology.

It was a strange request, no doubt, but one that Clarks happily agreed to.

Writing back, Clarks commented, “Hi John, we hate to add to an already epic fail but seeing as the store sold you two right shoes we have concerns that they won’t actually fit you feet!”

“As requested, our customer care artist (ahem, agent) is drawing an apologetic Optimus Prime!” they wrote, “So please let us know your address and we’ll get it posted to Sam.”

“In the meantime,” they continued, “Please let us know which store sold you the shoes so we can inform the team. We wouldn’t want anyone else walking around with two of the same feet – they might not be as kind as you!”

“If you could also let us know your son’s size, we’ll put another pair on hold so they can be swapped,” wrote Clarks.

After John informed Clarks of his address and his son’s foot size, they proceeded to send him one drawing of Optimus Prime and a letter from the robot himself.

And it all paid off, John revealed that Sam was thrilled with his drawing and thought the whole thing was hilarious.

“Rather than a rant I thought it would be interesting to have a bit of fun with my “complaint” and see how Clarks would respond,” John told The Mirror.

“The outcome was a very happy child and a great brand experience for my wife and I.”

“We’ve shared the pictures back on the Clarks Facebook page and they’ve received a fair-few likes, helping to cement their position as providers of excellent customer service,” he added.

“In the end, what could’ve been a tedious complaint turned into a light-hearted, fun and positive experience for everyone involved and a major win for Clarks’ customer service.”

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