Major sponsors react to Ryan Lochte’s robbery lies

It seems the US swimmer's embellished story has proved toxic for his All American boy brand.

Ryan Lochte has lost four sponsors on Monday after his Rio robbery story turned out to be false.

The US swimmer has been dropped by Speedo USA, Ralph Lauren, Syneron-Candela and Airweave following a drunken incident in Rio which saw Lochte claim he was held up at gunpoint along with four other American athletes.

The official response regarding our sponsorship of Ryan Lochte. pic.twitter.com/0DdP2RyceD
— Speedo USA (@SpeedoUSA) August 22, 2016

BREAKING: Ryan Lochte has lost all 4 of his endorsements today. Airweave, the mattress company, just terminated deal pic.twitter.com/mgV56mNlli
— Darren Rovell (@darrenrovell) August 22, 2016

BREAKING: Ralph Lauren official says company will not be renewing Ryan Lochte's contract. Lost Speedo deal this morning.
— Darren Rovell (@darrenrovell) August 22, 2016

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BREAKING: Ryan Lochte has lost his 3rd endorsement deal today. Parent company of Gentle Hair Removal ends deal pic.twitter.com/kAHq6ivYsp
— Darren Rovell (@darrenrovell) August 22, 2016

In a recent interview Lochte admitted to “over exaggerating” his version of events of the robbery that wasn’t.

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