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Powerful new campaign launches World Down Syndrome Day

The project “How do you see me?” aims to encourage people to look at those with Down syndrome as typical, everyday citizens.

In celebration of World Down Syndrome Day today, a powerful new campaign has been released to encourage people to look at those with Down syndrome as typical, everyday citizens.

On Thursday, the international project “How Do You See Me?” was presented to Parliament House, and today it will be shown to the UN headquarters in New York. Both talks aim to discuss how advertising and media can accelerate social inclusion of people with Down syndrome and disability.

The international project was created by CoorDown Onlus – Coordinator of Italian Associations of people with Down syndrome – to celebrate its 11th year of World Down Syndrome Day.

Representing the Down syndrome community in the inspirational message is AnnaRose, a 19-year-old college student who works part-time at a physical therapy centre.

Here is one part of the campaign:

In the powerful video, AnnaRose narrates, with her on-screen role being played by actress Olivia Wilde. AnnaRose starts off saying: “This is how I see myself.”

She continues: “I see myself as a daughter, a best friend, a person you can rely on.

“I see myself singing, dancing and laughing until I cannot breathe.

“I see myself following my dreams even if they are impossible, especially if they’re impossible.

“I see myself as an ordinary person, with an important, meaningful life.

“This is how I see myself. How do you see me?”

Watch the incredible video below:

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