Empathy. It vanishes quickly from the life of an ice addict, causing harm to not only themselves, but their loved ones and the people on the front line.
This damage is headlining the Government’s first anti-ice ad campaign playing in homes around the country. Many homes of which are feeling – or have felt – the impact of the drug.
As addicts throw chairs in hospitals, pick at their scabs in isolated rooms and frighten members of their family, the ad footage is raw and real to many.
As the $11 million campaign says, ice destroys lives.
“We need to get the message to young people and parents that this drug is extremely addictive and destroys lives and families,” Assistant Health Minister, Fiona Nash, said in a statement.
The detrimental effects of the drug have inspired Tony Abbott to establish a national task force to tackle the epidemic.
Led by former Victorian police commissioner, Ken Lay, and overseen by Assistant Minister for Health, Fiona Nash and Minister for Justice Michael Keenan, the National Ice Task Force will report back to the Prime Minister’s Office in the middle of the year with recommendations on how to tackle the epidemic.
Because this is just the first.
