Have you ever wondered how Facebook knows to show you an ad for that new sofa or the cute shoes you’ve been lusting after?
It’s because Mark Zuckerberg and his team of geniuses collect your personal data from third party websites and apps as well as on the platform itself.
They know everything from your relationship status to what brand of credit cards you use – data which they say serves the purpose of showing you more personalised and relevant ads.
According to The Washington Post, Facebook knows or will find out these 98 things about you and your life through all the data collected from your time online.
Your location
Age
Generation
Gender
Language
Education level
Field of study
School
Ethnic background
Income and net worth
Home ownership and type of home
Value of home
Size of your property
Square footage of home
The year your home was built
Who lives in your house
Whether you have an anniversary approaching in the next month
If you’re living away from family or hometown
Whether you’re friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
If you’re in a long-distance relationship
f you’re in a new relationship
If you have a new job
If you’re recently engaged
If you’ve just got married
If you’ve moved house recently
When your birthday is coming up
Parents
Expectant parents
Mothers, divided by ‘type’ (which includes ‘soccer mums’ or other maternal tribes)
If you are likely to engage in politics
Whether you are conservative or liberal
Relationship status
Employer
Industry
Job title
Office type
Interests
Whether you own a motorcycle
If you’re planning to buy a car
If you have purchased auto parts or accessories recently
If you are likely to buy auto parts or services
The style and brand of your car
The year your car was bought
Age of car
How much money you’re likely to spend on next car
Where you are likely to buy next car from
How many employees your company has
If you own small businesses
If you work in management or are executives
If you have donated to charity (divided by type)
Operating system
If you play browser games
If you own a gaming console
If you have created a Facebook event
If you have used Facebook Payments
If you have spent more than average on Facebook Payments
If you administer a Facebook page
If you have recently uploaded photos to Facebook
Internet browser
Email service
Early/late adopters of technology
If you are an expat and what country you left
If you belong to a credit union, national bank or regional bank
If you are an investor
Number of credit lines
If you are an active credit card user
Credit card type
If you own a debit card
If you carry a balance on your credit card
If you listen to the radio
What TV shows you like
If you use a mobile device and what brand it is
Internet connection type
If you have recently bought a smartphone or tablet
Whether you access the internet through a smartphone or tablet
If you use coupons
The type of clothing your household buys
Which time of year you do the most shopping
Whether you are a ‘heavy’ buyer of beer, wine or spirits
What groceries you buy
Whether you buy beauty products
Whether you buy medications
Whether you buy/spend money on household products
Whether you buy/spend money on products for kids or pets, and what kinds of pets
If your household makes more purchases than is average
If you tend to shop online or offline
The types of restaurants user you eat at
The kinds of stores you shop at
If you’re interest in adverts offering auto insurance, mortgages or satellite telly
Length of time user you have lived your house
If you are likely to move soon
If you are interested in sport
If you travel frequently
Whether you commute to work
The type of holiday you enjoy
If you have recently returned from a holiday
If you have used a travel app
Whether you are involved in a timeshare
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