The Aussies have taken a bite out of the Big Apple this week with our largest department store, Myer, making a big splash in downtown Manhattan.
It’s certainly no secret that the Australian flavour is all the rage in New York at the moment…just put a G’day in front of anything and you’ll be the toast of the town! But New York Fashion Week has seen a spate of real talent coming from down-under with Aussie design duo Sass & Bide leading the way with their inspirational runway show, ‘Rainbows for Kate’. Jayson Brunsdon and Kit Willow Podgornik also presented their autumn/winter collections to crowds of New York’s social and fashion industry elite.
Sauntering to a somewhat different tune down the fashion runways however, was Australia’s largest department store, Myer, who injected another taste of Australian chic into the world of New York couture this weekend by showcasing its star designers at an uber-cool cocktail party at the chic Gramercy Park hotel in Manhattan.
Myer wowed guests with an installation of garments from favourite Australian designers including; Jayson Brunsdon, New York resident Josh Goot, Camilla and Marc, Charlie Brown and Leona Edmiston – who are all taking on the best in the fashion world.
Jennifer Hawkins joined Carson Kressley and a host of international and Australian celebrities at the hip Myer party which launched the ‘New York in Myer’ retail initiative that is set to take Australia by storm later this year. The Australia first retail concept will see the five downtown stores of “Melbourne, Sydney City, Adelaide City, Perth City and Brisbane City (all being) transformed into mini Manhattans”, said Myer Director of Apparel, Judy Coomber.
Myer Director, Marketing and Creative, Paul Bonnici said; “It will be a fusion of fashion and lifestyle, of New York culture, retail theatre and constant surprises which will revolutionize Australian retail.”
But can Australia really cut it on the global fashion scene? Coomber said; “Myer as a world class department store is on the pulse when it comes to established and emerging designers in Australia and across the world. New York Fashion week is the perfect time to promote our Myer designers overseas but also to bring back the best of the best into our stores.”
‘New York in Myer’ will be launched with a massive party on the 12 May and will run through until 31 May. Stay tuned right here for coverage of the event!
Your Say: Can Australian designers really cut it on the international catwalks?
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