How do you get your kids involved in the family business? Just ask Bec Judd, who has created an active wear collection using her adorable son Oscar and daughter Billie as models.
Bec’s new venture is part of the brand Jagged, run by husband Chris Judd. The Australian active wear label has been creating sportswear since 2013, but its new collection is just for kids.
Jagged Junior launches in two weeks but already Oscar and Billie have made their modelling debut in the brand’s launch campaign, and look just like Mum and Dad in their matching compression leggings.
The Judds are known for their healthy and active lifestyles, and although Bec has come under fire on social media for her post baby body, the new mum has nothing to apologise for. In an Instagram photo after the birth of her twins, Bec credited “clinical Pilates and pre-natal exercise classes” for keeping her in shape during all three of her pregnancies.
Bec’s twins Tom and Darcy don’t make an appearance in the Jagged Junior campaign (8-month-olds are perhaps a little too young), but the pair do make a cameo in her line of baby linen for Adairs.
From fashion to homewares, Bec doesn’t show any signs of slowing down, and who can blame her? With four lovable kids in tow and a thriving career, we can’t wait to see what she comes up with next.
