In the age of social media, sharing lifeโs greatest milestones and celebrations has become easier than ever. From heartwarming family moments to unforgettable achievements, every detail of our lives can now be shared with the world in an instant.
For parents, raising their children in the era of Instagram brings its own set of unique challenges, with some new mums and dads struggling to find a balance between sharing their baby joy with family and friends while also savouring the precious moments in real time.
Former Home and Away star and mum of two Tammin Sursok has experienced the many benefits and challenges of parenting in the digital age, with Sursokโs candid insights into motherhood helping her cultivate a community of over 1.3 million Instagram followers.
Now to Love sat down with Sursok to find out her tips for parenting on social media and nurturing creativity in her children.

Tammin and her eldest daughter Phoenix.
(Image: Supplied)As someone with a large social media following, do you feel any pressure to present family life on social media in a particular light and how do you navigate that?
For me, in the beginning, I donโt think social media was as all-encompassing and it didnโt feel like it was infiltrating your life as much as it does now. I feel like there are a lot of things that you also have to look out for when it comes to your kids being on social media. At the beginning of social media, it felt like being on Facebook and just about sharing with your family and friends. Now itโs so much more than that. Itโs so wonderful in so many ways. When I look at social media, I look at it in the way of how can I be of service to the people that follow me, how can I be honest, and how can I talk about what Iโm going through and what my family is going through. The more followers I get, the more I understand itโs not my place or my job to talk about what my kids are going through or what my husband is going through because thatโs their journey and their space.

Sursok shares regular updates on her life as mum to daughters Phoenix and Lennon.
(Image: Instagram)On sharing that authenticity, you share a lot of Instagram reels about life as a mum. Why do you feel that it is important to candidly share the ups and downs of motherhood with your audience?
I think itโs because I suffer from comparison and I suffer, at times, not feeling worthy or good enough. Iโve got a lot of social media friends now and youโre in their world and theyโre in your world and I realised that a lot of the images and the videos that are being portrayed, even in their lives, look wonderful and perfect [are not.] Iโll reach out and say, โWow, youโre on a vacation!โ and they will respond, โOh my gosh the kids were crying.โ Itโs not that I would have felt better if I saw that, but I know that I would feel less alone. Half of the time I have it together and half of the time Iโm a mess and I think thatโs life. Itโs not healthy to always put the perfect idealised life out there because I think it hurts people more than it helps them.
For new parents who may be trying to cultivate their own online community, what advice would you give them if they struggling to find the right balance between how much to share/not share?
Iโve been listening to this podcast, and they had a guest who was a writer for The New York Times and they said that when your life feels smaller in real life than your internet life, then you are sharing too much. If you feel like you canโt just be in your world and you canโt have days that youโre just with your kids because youโre documenting everything and youโre putting it online, then itโs too much. I think, ultimately, it can be detrimental. I have so many friends in this business and theyโre content creators or influencers and theyโre not that happy. You get rewarded on social media for posting more, you donโt get rewarded for living your life. I donโt think the shoe fits one person and I donโt think my advice would work for everyone, but when it stops feeling good and if youโre doing it for the intention of โI want to post my kids to get more likes,โ you have to sit with that and think why do I need that?

โWe always try to go back to that sense of play.โ
(Image: Supplied)Creativity has played a big part in your career and everyday life. As a mum, how important is it to create an environment where your kids can be creative?
I think itโs about finding creative outlets outside your work [that are] just for fun. I would say do something that brings you joy within the creative space that doesnโt have anything to do with selling or making a business out of it. It feels like weโve lost that sense of play and enjoyment and you donโt have to monetise it. My kids donโt even know what it is like to not be creative. Theyโre constantly in our world so theyโre always being creative in some way so itโs not like we have to lead them to that. When theyโre bored or stressed, we always try to go back to that sense of play.
Youโve partnered with Amazon for the Ultimate Yes Day Bedroom Makeover. How important is it for kids to have a space that is uniquely theirs?
I think itโs so important. I didnโt realise that there were some controlling aspects about me in my life, because of how I was a child actor and how I had to control my world. As my kids get older, they do get to choose what they want, as long as itโs not like walking into the snow in shorts, but they do get to choose what they want. I donโt want to take [away] who they are as people and their creativity, and them designing their own space is super important. It takes time to realise that theyโre not an extension of you and they are their own people, and they should have their own agency. I think kids get so frustrated because they canโt make any decisions, so itโs important that they get to choose that.
If you won the bedroom makeover as a kid, what is the one thing youโd have at the top of your wish list?
Iโd love a slide. My daughter has a bunk bed that has a slide. A rock-climbing wall I think would be really fun. A chalkboard would be cool too.
Want your chance to win a bedroom makeover for your child worth up to $20,000? Enter Amazonโs Ultimate Yes Day Bedroom Makeover here.