A new anti-teen pregnancy campaign has been unveiled in the US this week, featuring pictures of pregnant boys.
The new billboards — which have been rolled out in Chicago’s city centre, suburbs, buses and trains this week — show teen boys with bulging baby bumps alongside the slogan: “Unexpected? Most teen pregnancies are.”
The Chicago Department of Public Health said it chose the unusual images because it wanted to spread the message that teen pregnancy is not just the girl’s responsibility.
Teen pregnancy rates are increasing in Chicago, and the posters are trying to reduce them. As such, the posted have been placed close to local high schools at which the pregnancy rates have recently increased.
A similar campaign (pictured below) ran in Milwaukee last year and helped reduce teen pregnancy rates significantly.