A furious mother was so affronted at the provocative imagery hanging on display in a shopping centre window, that she bought the t-shirts to prevent children from seeing them.
Judy Cox was shopping with her son in a mall near Salt Lake City when she saw t-shirts hanging on display that featured images of scantily dressed young women in highly provocative poses.
She first complained to a store manager about the window display but was told the shirts couldn’t be taken down without approval from the corporate office.
So she bought all of the t-shirts in stock – 19 of them, at a cost of $567.
She says she plans to return them later, toward the end of the chain store’s 60-day return period.
“These shirts clearly cross a boundary that is continually being pushed on our children in images on the Internet, television and when our families shop in the mall,” Cox said.
Cox lives in Orem, Utah in the USA. The area is known for being extremely conservative with most residents belonging to The Church of Jesus Christ of Latter-day Saints. The Church encourages modest dress and does not approve of pornography.
She says that she hopes the publicity surrounding her story will prompt others to take action.
“You don’t have to purchase $600 worth of T-shirts, but you can express your concerns to businesses and corporations who promote the display of pornography to children,” she said.
PacSun CEO Gary Schoenfeld responded saying that the company takes pride in the clothes and products it offers.
“While customer feedback is important to us, we remain committed to the selection of brands and apparel available in our stores.”