Cora Slocum’s inclusion in a back-to-school campaign is about so much more than selling shoes – it’s about changing the face of beauty.
After the four-year-old model with Down syndrome became the face of children’s footwear label Livie & Luca the brand’s advertising went viral with people everywhere applauding the company’s game changing move of using a model with a disability.
The brand pushed the #ImGoingBackToSchoolToo and it has taken off with many people showing their support, including Katie Driscoll, a photographer and founder of non-for-profit organisation Changing The Face of Beauty.
Driscoll worked with Livie and Luca to try and encourage some diversity in their advertising and now it seems the shoe company has taken a giant leap toward making all kids feel represented in their campaigns.
“I believe globally we’re changing the way people look at models as well as people with differences and that makes me so very happy,” Driscoll told The Mighty.
Californian Cora is clearly a natural with Livie & Luca Brand Designer Brittany Suzuki telling The Mighty during the shoot “you could tell Cora was born to shine in front of the camera.”
“We have the opportunity to change the way media portrays beauty and hope to have kids like Cora feel seen and know their abilities are limitless,” Suzuki said.
Cora’s mother, Kerri Slocum told ABC News of her delight about Cora’s inclusion.
“If by having her picture out there kind of changes people’s minds and perceptions and stereotypes, then I think that’s a good move in the right direction.”
Cora Slocum’s inclusion in a back-to-school campaign is about so much more than selling shoes – it’s about changing the face of beauty.
Cora’s mother, Kerri Slocum told ABC News: “If by having her picture out there kind of changes people’s minds and perceptions and stereotypes, then I think that’s a good move in the right direction.”
Californian Cora is clearly a natural with Livie & Luca Brand Designer Brittany Suzuki telling The Mighty during the shoot “you could tell Cora was born to shine in front of the camera.”
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