Aussie parents are being encouraged to ‘de-gender’ their gifts this Christmas from a campaign called ‘No Gender December’.
The grassroots campaign was started in 2014 by advocacy group Play Unlimited and has since been supported by leading educational publisher, The Good Education Group.
The Good Education Group CEO Chris Lester spoke to the Daily Telegraph about the campaign.
“There’s an exciting new wave of gender-neutral toys designed to encourage more girls to develop fundamental skills in maths and science beyond stereotypes,” Mr Lester said.
“Encourage parents to try and de-gender their presents – the best present for your daughter this Christmas may not necessarily be a nerf gun, but rather a ‘Jewelbot,’ a ‘Roominate set’ or ‘Goldieblox’.”
The Daily Telegraph notes Target, Big W and Kmartcom.com.au do not categorise toys by gender.
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