The marketing move by young women’s underwear and swimsuit brand Aerie is a bold one aimed at customers fed up with digitally enhanced images. But it may not be as realistic as you think – the models, while curvy and buxom, are still thin and gorgeous.
The #aeriereal ads feature young girls lounging around in colourful lingerie with their “imperfections” – beauty marks, tattoos, lines, rolls of fat on their stomachs, dimples, and even stretch marks – on full display. They are also of varying bra sizes, not the standard B-Cup often used in lingerie campaigns.
But despite their apparent beauty ‘flaws’, even Ms Altman admits: “They are still models, they’re still gorgeous.”
The Aerie campaign comes after a recent furore over Photoshopped images, including the airbrushing of Girls star Lena Dunham on the cover of US Vogue.
The Aerie campaign features ‘real’ looking models
The ads feature un-Photoshopped images of models
The company says ‘what you see is what you really get’ with their ads
