A new Choice survey has revealed the best supermarket in Australia, but despite controlling the majority of our grocery market at 62 per cent, neither Coles nor Woolworths nabbed the top spot.
Choice surveyed 2886 shoppers in February and March and asked them to rate their overall shopping experience in their supermarket against 18 different criteria on a 7-point scale, ranging from “excellent” to “terrible”.
Shoppers’ top five frustrations were too much packaging on products, a lack of locally produced products, a long wait at the checkout, products being unavailable or sold out and a lack of staff around to provide assistance.
Too much packaging came in as the number one gripe, selected by more than half of survey respondents.
Interestingly, the survey revealed that 42 per cent of respondents actually shop at three or more supermarkets, indicating that we aren’t getting everything we want out of just one store.
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Coles and Woolworths were actually the lest popular supermarkets, according to the survey. (Image: Getty)
So which supermarkets came out on top? There were two clear winners – Foodland and Harris Farm.
Here’s how they both scored in the various different categories.
FOODLAND
OVERALL SCORE: 82 per cent
Percentage that would recommend to a friend: 95 per cent
Value for money score: 69 per cent
Ease of checkout score: 82 per cent
Number of stores: Less than 100
HARRIS FARM
OVERALL SCORE: 81 per cent
Percentage would recommend to a friend: 99 per cent
Value for money score: 66 per cent
Ease of checkout score: 68 per cent
Number of stores: 26
Too much packaging is the number one concern for Aussie supermarket shoppers. (Image: Getty)
And here are the other supermarket scores – see how your favourite store fared.
COSTCO
OVERALL SCORE: 76 per cent
Percentage would recommend: 94 per cent
Value for money score: 77 per cent
Ease of checkout score: 67 per cent
Number of stores: 11
ALDI
OVERALL SCORE: 74 per cent
Percentage would recommend: 93 per cent
Value for money score: 83 per cent
Ease of checkout score: 64 per cent
Number of stores: Less than 500
IGA
OVERALL SCORE: 73 per cent
Percentage would recommend: 92 per cent
Value for money score: 59 per cent
Ease of checkout score: 75 per cent
Number of stores: 1400
FOODWORKS
OVERALL SCORE: 71 per cent
Percentage would recommend: 80 per cent
Value for money score: 60 per cent
Ease of checkout score: 75 per cent
Number of stores: Less than 370
WOOLWORTHS
OVERALL SCORE: 69 per cent
Percentage would recommend: 80 per cent
Value for money score: 62 per cent
Ease of checkout score: 67 per cent
Number of stores: 995
COLES
OVERALL SCORE: 67 per cent
Percentage would recommend: 75 per cent
Value for money score: 61 per cent
Ease of checkout score: 64 per cent
Number of stores: 809
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If you’d like to find out more, visit choice.com.au
