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This is what the most pinned wedding dress on Pinterest look like

The dress that every bride is queuing up for.

When a wedding dress has received more than 2.5 million re-pins on Pinterest and after 2000 have been sold, you know it’s reached cult status.

The Grace Loves Lace ‘Hollie’ dress did just that, and even though it launched back in 2013, the Australian bridal label still receives over 500 enquiries about it per week. In other words, this is a dress with some serious interest.

Originally designed and named after founder Megan Ziems sister, the bohemian gown was even worn by British it-girl Millie Mackintosh on her wedding day, which saw its bridal obsession turn into overdrive.

But if you want to get your hands on it, you’re out of luck. As literally so many were sold, there is no more of it’s delicate French lace fabric to go around.

However, Grace Loves Lace has thankfully provided us with a ‘Hollie 2.0’ gown that is just as gorgeous, but be quick: they already have 700 brides on back order to purchase it. Purchase it here.

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