Target stores around Australia have been overwhelmed with shoppers desperate to get their hands on Stella McCartney’s new budget range of clothing.
Hundreds of shoppers queued for hours on Monday morning in order to be first to buy from the new collection of affordable fashion, which includes oversized knits, trench coats and skinny jeans taken from the British designer’s own winter range.
Desperate fashionistas rushed the stores at 9am, clearing racks within minutes and even stripping mannequins.
In Melbourne’s Chatswood store, security had to be called in to break up a fight between two women who had both grabbed at the same item.
But according to most shoppers, the clothes were worth the commotion. “The clothing’s affordable,” said one happy customer. “Target’s stuff is everywhere and Stella McCartney’s isn’t.”
Clothing designed by Stella McCartney usually retails for over $1000 a piece, but the limited release at Target was priced between $30 and $200. Most stores had sold out within hours of opening their doors.
Watch the video: Fashion sparks stampede
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