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Sarah Jessica’s hot new role

Sarah Jessica Parker

She has been a human mannequin dressed by one of the most celebrated stylists in the world and is one of the people responsible for the fashion genius behind the Sex and the City TV show and movie.

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Now Sarah Jessica Parker is showing how dedicated to fashion she really is after taking on a new leading creative role at American fashion label Halston.

The star, who is busy finalising the second Sex and the City movie, due out in May this year, has announced that she will take on a designer role at the label.

The actress was spotted wearing the label while she shot scenes for the second movie, sparking rumours of a collaboration which the 44-year-old actress confirmed in an interview with Women’s Wear Daily newspaper.

She has been announced as chief creative officer and president with equity stake in the company and told the newspaper that she was very serious about the position.

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“I think it’s wonderful to feel invested in something,” she said.

“I tend not to just endorse something. I like feeling the stakes.”

Since 1990 the Halston fashion label has had eight owners and six designers until it was saved by Harvey Weinstein, Jimmy Choo’s Tamara Mellon, and celebrity stylist Rachel Zoe.

Although Sarah Jessica has a successful background in acting, the star is a notable lover of fashion. She is the first to admit that this move, which has certainly been done by other celebrities before, is not part of her background.

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“I know I come to the company in a rather unorthodox way but I’m not the first to be president of a company without the traditional background,” she said.

“Others have been successful in those endeavours and I do so hope I can be as well.’

She told Women’s Wear Daily it was her “good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in Sex and the City” which made her well suited to the role.

We can’t wait to see the fashion brilliance the shoe-obsessed actress will bring to her new role!

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