Runway Weekend is back in 2016 and it’s bigger and better! Sydney’s iconic fashion, beauty and style event is powered by Australia’s best-loved magazine brands including ELLE, The Australian Women’s Weekly and Cosmopolitan, and supported by Harper’s BAZAAR, SHOP Til You Drop, OK!, Woman’s Day, Dolly and NW as well as our headline sponsor, Myer.
The two-day ultimate fashion and beauty extravaganza takes place in Pitt St Mall and Westfield Sydney, in partnership with Myer, with activations from Bauer Media brands ELLE, The Australian Women’s Weekly and Cosmopolitan. There will also be runway shows every 30 minutes featuring Australia’s top designers, insider workshops, free hair styling with The Dyson Supersonic and the opportunity to meet the fashion industry’s biggest experts throughout the Pitt St precinct. Don’t miss the opportunity to engage with top brands such as Myer, Dilmah Tea, Rockmans, Table Eight, beme, Dyson Supersonic and more.
Be treated to back-to-back runway shows as well as interactive live fashion and beauty activations. It is an unmissable event that gives everyone a backstage pass to the S/S 2017 trends before the season begins.
Highlights across the two days include stunning runway shows, luxe giveaways, style sessions with the magazine fashion editors, plus a performance by songstress and one of Runway Weekend’s Ambassadors, Bonnie Anderson, who will energise the crowd with a selection of songs, including her hit single “Blackout”. Don’t miss out!
When: Friday 26th and Saturday 27th August 2016
Where: Pitt St Mall and Westfield Sydney
How: Tickets to runway shows are free but limited – register now to avoid disappointment
Ticket Description – Friday
Join us for TGIF brownies with The Australian Women’s Weekly, Cosmopolitan’s Bachelor of the Year casting, Gelato Messina, Myer pop-up, Dilmah Tea tasting, fashion editor meet-and-greet, goodie bags and more!
Ticket Description – Saturday
Join us for a jam-packed day with back-to-back runway shows every 30 minutes, Myer pop-up, Dilmah Tea tasting, goodie bags and a live performance by songstress Bonnie Anderson!
FULL EVENT ITINERARY:
FRIDAY, AUGUST 26: THE BAUER MEDIA POD
BE YOUR OWN COVER STAR COMPETITION
9.30AM—6.30PM
Cosmopolitan, ELLE and The Australian Women’s Weekly showcase some of the most iconic magazine covers and style looks. Bring out the Angelina Jolie, Oprah and Kim Kardashian in you and pose for your choice of these three iconic magazine covers in your best street, work and high-fashion style looks, for your chance to win our exclusive Runway Weekend prize. Winners are personally selected by our renowned fashion editors of Cosmopolitan, ELLE and The Australian Women’s Weekly.
GET RUNWAY READY WITH AN EXCLUSIVE FREE HAIR STYLE WITH THE DYSON SUPERSONIC
9.30AM—6.30PM, 15-minute sessions
Dyson Supersonic hair experts will be on hand at our pop-up activation within Pitt Street Mall to help you get runway ready with a fantastic free hair style. Make sure you register so you don’t miss out!
GIFT BAGS
9.30AM—6.30PM
A small gift from us to you. Engage with our exclusive sponsor pop-ups throughout Westfield Sydney Brandspace and receive your Runway Weekend gift bag to take home. Pick up your passport at our Runway Weekend pop-up in Pitt Street Mall and have it stamped at each pop-up and runway show you visit. You’ll need at least four stamps before you collect your gift from our Runway Weekend pop-up.
TGIF BROWNIES WITH THE AUSTRALIAN WOMEN’S WEEKLY
10.30AM—11.30AM
We are launching Runway Weekend with a bang this year… with free brownies! Kick-start your Friday with home-made chocolate brownies triple tested by The Australian Women’s Weekly’s very own Test Kitchen & Food Studio– it’s a sure way to guarantee a great finish to the week. There are even more exciting events for foodies throughout the day so be sure to come back for more.
BONNIE ANDERSON MEET & GREET
1.00PM—3.00PM
The Australia’s Got Talent star known for her hit songs “Raise the Bar” and “Blackout”, Bonnie Anderson, is one of Runway Weekend’s ambassadors and will be hosting a meet & greet in our Runway Weekend pop-up space in Pitt Street Mall. Don’t miss the chance to say hello, take photos with Bonnie herself.
GELATO MESSINA CART
3.30PM—6.00PM
We promised more for the foodies, and here it is. Visit our Gelato Messina cart for free ice-cream to treat your afternoon cravings. Try some Gelato Messina’s signature flavours such as milk chocolate peanut fudge and salted caramel white chocolate at Runway Weekend, you won’t be disappointed!
ARE YOU COSMOPOLITAN’S NEXT HOTTEST BACHELOR?
4.30PM—6.30PM
Cosmopolitan magazine is launching their first scouting event for the hottest bachelor at Runway Weekend. Come along to Pitt Street Mall and nominate your brother/colleague/boss/best friend/the cutest bachelor you know for this year’s Cosmopolitan Bachelor with Tinder 2016!
FRIDAY 26 AUGUST: RUNWAY SHOWS
MEET THE FASHION EDITORS
12.00PM & 2.00PM
Meet the masterminds who work behind the scenes to create looks straight from the pages of your favourite magazine. Mattie Cronan from The Australian Women’s Weekly, Dannielle Cartisano from ELLE, and Charlotta Backlund from Cosmopolitan will be on the runway to give their top tips on this season’s hottest trends.
OPENING EVENT RUNWAY SHOW, SPONSORED BY ELLE, THE AUSTRALIAN WOMEN’S WEEKLY & COSMOPOLITAN
12.15PM
Runway Weekend is here, and you don’t need to be part of the fashion elite to experience the hottest, newest and latest in designer fashion stocked by Myer. From the high street to designer fashion, watch this season’s exclusive picks from the teams at ELLE, The Australian Women’s Weekly and Cosmopolitan. Get in early and register your spot now.
RUNWAY READY, SPONSORED BY ELLE, THE AUSTRALIAN WOMEN’S WEEKLY & COSMOPOLITAN
2.15PM
Looking for the perfect outfit for Spring/Summer? Then go no further than this exclusive runway show, where you will see a selection of the latest designers and trends from Myer selected for the runway by the teams at ELLE, The Australian Women’s Weekly and Cosmopolitan. Get in early and register your spot now.
SATURDAY 27 AUGUST: THE BAUER MEDIA POD
BE YOUR OWN COVER STAR COMPETITION
9.30AM—6.30PM
Cosmopolitan, ELLE and The Australian Women’s Weekly showcase some of the most iconic magazine covers and style looks. Bring out the Angelina Jolie, Oprah and Kim Kardashian in you and pose for your choice of these three iconic magazine covers in your best street, work and high-fashion style looks, for your chance to win our exclusive Runway Weekend prize. Winners are personally selected by our renowned fashion editors of Cosmopolitan, ELLE and The Australian Women’s Weekly.
GET RUNWAY READY WITH AN EXCLUSIVE FREE HAIR STYLE WITH THE DYSON SUPERSONIC
9.30AM—6.30PM, 15-minute sessions
Dyson Supersonic hair experts will be on hand at our pop-up activation within Pitt Street Mall to help you get runway ready with a fantastic free hair style. Make sure you register so you don’t miss out!
GIFT BAGS
9.30AM—6.30PM
A small gift from us to you. Engage with our exclusive sponsor pop-ups throughout Westfield Sydney Brandspace and receive your Runway Weekend gift bag to take home. Pick up your passport at our Runway Weekend pop-up in Pitt Street Mall and have it stamped at each pop-up and runway show you visit. You’ll need at least four stamps before you collect your gift from our Runway Weekend pop-up.
SATURDAY 27 AUGUST: RUNWAY SHOWS
WEAR IT YOUR WAY, WITH ROCKMANS, BEME, TABLE EIGHT & THE AUSTRALIAN WOMEN’S WEEKLY
11.00AM, 3.00PM & 3.30PM
Find your Spring fashion inspiration with Rockmans, beme and Table Eight as they join The Australian’s Women’s Weekly at Runway Weekend. Take a seat and view their new season collections on the catwalk at 11am, 3pm and 3.30pm. Join us after the runway to take a closer look at the product with an exclusive offer to shop the runway looks in store and online.
REFRESHINGLY INSPIRED WITH DILMAH TEA & THE AUSTRALIAN WOMEN’S WEEKLY
11.30AM
Dilmah’s Refreshingly Inspired fashion show celebrates the most feminine season of all. Spring’s luscious, sensuous looks come together, in pieces that drape and float, from brunch to lunch and elegant high tea. Also get your pretty on at Dilmah’s Refreshingly Inspired pod, on Friday 26th August and Saturday 27th August 2016. Located at the Myer grand staircase, in the food court at Pitt St Mall, Sydney.
BONNIE ANDERSON PERFORMANCE & RUNWAY READY, SPONSORED BY ELLE, THE AUSTRALIAN WOMEN’S WEEKLY & COSMOPOLITAN
2.00PM
As a part of the Runway Weekend ambassador team, Australia’s Got Talent star Bonnie Anderson is performing her hit songs on the runway. Don’t miss her once-in-a-lifetime performance while watching our showcase of latest designer trends from around the world, selected by our very own fashion editors from Cosmopolitan, ELLE and The Australian Women’s Weekly.
0DISCOVER THIS SEASON’S HOTTEST HAIR TRENDS WITH DYSON SUPERSONIC & ELLE
4.00PM
Make this season’s hottest trends your own with an exclusive style session from the team at Dyson Supersonic. Find out what’s in fashion and how to recreate gorgeous shiny hair at home. Seats are limited so register now to ensure you don’t miss out!
Keep your friends up to date on social media by hashtagging #RUNWAYWEEKEND2016!
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