They’re more than half a century older than most models, but these mature faces are taking the fashion world by storm.
A growing number of major fashion labels are passing over the younger generation of models in favour of women aged anywhere from 60 to 92.
The youngest model in Karen Walker’s recent eyewear campaign was 65, Louis Vuitton has just signed up Catherine Deneuve, 70, and beauty brand Nars this week announced 68-year-old Charlotte Rampling as its new face.
Check out the mature ladies making waves in the style sector this year.
Ilona Andrews, 91, for Karen Walker eyewear.
Joyce Carpati, 80, for Karen Walker eyewear.
Catherine Deneuve, 70, for Louis Vuitton.
Jessica Lange, 64, for Marc Jacobs Beauty.
Charlotte Rampling, 68, for Marc Jacobs.
Jacky O’Shaughnessy, 62, is the star of American Apparel’s newest lingerie campaign.
Jacky’s lingerie images garnered thousands of likes on social media.
Jacky’s lovely figure doesn’t appear to have airbrushed in the campaign.
Jacky for American Apparel in 2012.
Mary-Kate and Ashley Olsen cast mature models Ursula Wallis, Esther de Jong and 65-year-old Linda Rodin for their brand The Row’s 2014 pre-fall range.
Rodin, 65, looks very elegant in The Row’s campaign images.
“I’d be lying to say I love all my wrinkles, but going into it I knew what they wanted … The confidence they gave me was really crucial. I loved that I was respected for who I am,” Rodin said.
The Olsen twins have had an older demographic in mind for their collection which features sophisticated overcoats and classically tailored separates.
Rodin spoke of being empowered by the shoot: “I am proud of myself. How many times did I have ideas that I never did anything with? And this, I did.”
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