Although it may seem that Jayson Brunsdon’s overnight success has been just that, for the man behind these stunning designs, his rise to fame on the international fashion stage has been 20 years in the making.
Brunsdon has been an illustrator, fashion editor, and more recently the creative director for Australian brand Morrissey. He has styled superstar rock group INXS and has a glittering client list including HRH Crown Princess Mary of Denmark, Linda Evangelista and Naomi Watts.
As an undoubted veteran of the industry, Brunsdon had the benefit of experience when he decided to go it alone in the cut-throat fashion arena saying;
“When I started the label I looked around Australia and thought there wasn’t really much on offer that was for a sophisticated woman who didn’t want really girly girly, and didn’t want too revealing, and that was when I started to think OK well let’s do something for a more sophisticated woman.”
(www.ninemsn.com.au – Small Business).
Influenced by the likes of classic film stars such as Audrey Hepburn and Grace Kelly, and his mother, Dorothy Brunsdon, the 41 year-old says of his designs;
“The label is aimed at women who take an emotive pleasure in the appreciation of modern elegance with a whiff of cinematic drama. Taking inspiration from the lives and looks of iconic women of great individual style, the label encompasses day and evening wear creating an aura of contemporary glamour.”
Understated glamour is a key feature of the Jayson Brunsdon collections, effortlessly blending day into evening. He focuses on both the wearable and the beautiful taking key shapes and transforming them with feminine detailing. Brunsdon is also renowned for his innovation with wool and has been integral in raising the profile of Australian Merino Wool around the world.
So while the crème de la crème of Australian designers are cutting a quiet swathe through the big brands on the New York fashion scene this year, designers such as Jayson Brunsdon are proving that Australia has the talent to compete at the high-end of the market and on an international level. The success of his designs in Australia shows that there is in fact a market for such a sophisticated look back on our more relaxed home soil. The growth in demand for this type of product in Australia means that Australian designers are now, more than ever posing a threat to their haute-couture counterparts in Europe. Watch our Dior and Versace…
Jayson Brunsdon’s collections are available in more than ten countries around the world, including David Jones, Selfridges and Far Eastern Department stores. In November 2005, Jayson opened his first flagship boutique in Sydney and plans to open more stores in Australia and Singapore.
Your Say: Is there a market for haute-couture designs in Australia like there is in the US and Europe? Tell us what you think below…
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