Saved for the most stylish and influential figures of the fashion world – and of course the most fascinating part of fashion week – is the Front Row.
And as Mercedes Benz Fashion Week kicks off in full force it’s been decorated with stylists, editors, designers and bloggers.
A blogger of the toddler kind didn’t quite make the the most glamorous row of the Ellery Show but she stood from the second, with her social-media reach and all.
“Great show @elleryland! Off to bed, it is a school night after all. (Well she [Roxy Jacenko] has reminded me about ten times as though I never heard her the first five times)! #pixiexmelijoe” posted Pixie Curtis to her 105 thousand followers on instagram.
The Weekly revealed last year the toddler was charging $250 per instagram mention, advertised on a rate card sent out by The Ministry of Talent, a company run by the three-year-old’s mother, Roxy Jacenko.
And it’s only day two. Welcome to #MBFWA.
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Vogue Australia’s Editor-in-Chief, Edwina McCann, Gemma Ward, and Vogue Australia’s fashion director Christine Centenera at the Tome show on Monday.
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Sweaty Betty PR founder, Roxy Jacenco and her three-year-old blogging daughter, Pixie Curtis pose at the front row of the Ellery show.
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Bloggers Lindy Klim and Tanja Gacic (of My Empirical Life) at the Tome show.
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Model Bambi Northwood-Blyth posing at the front row of the Ellery show on Sunday.
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Blogger and model, Nikki Phillips with News.com.au’s Melissa Hoyer at the Ellery show.
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Cheyenne Tozzi and Alex Perry pose from the front row at the Ellery Show.
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Carla Zampatti sits with Alice Babidge at the Tome show after the designer celebrated 50 years of fashion with her runway show on Wednesday.
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Model Gemma Ward at the Tome show on Monday after making her return to the runway in Ellery’s show on Sunday.
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Vogue Australia’s fashion director, Christine Centenera (and partner of Josh Goot) sits front row at Monday’s Tome show.
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Blogger Brooke Testoni at the Tome show.
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Vogue editor, Edwina McCann, Model Gemma Ward and Vogue’s Fashion Editor Christine Centenera sit front row at Maticevski.
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Zac Stenmark, Lindy Klim, Jordan Stenmark and Tanja Gacic attend the Maticevski show
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Rebecca Judd at Bec & Bridge.
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Bambi Northwood-Blythe at Bec & Bridge.
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Jessica Mauboy and Justin Ridler attend Manning Cartell.
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Terry Biviano, Lisa Wilkinson and Claudia Karvan sit front row at Maticevski.
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Blogger Margaret Zhang also attended Maticevski.