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WATCH NOW: The new fashion film, Dior and I

A snippet of Frederic Tcheng's highly anticipated, Dior and I.
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In Frederic Tcheng’s highly anticipated, Dior and I, we get a glimpse inside the fantastical world of Christian Dior, and its first couture season under new creative director, Raf Simons.

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Dior, which became famous for its ostentatious, borderline costume feel under former designer, John Galliano, is reborn again with as new age Parisian chic – functional, remote and structural.

Gone are the appliques, face masks and larger-than-life gowns that the runways struggled to contain. Raf Simons has quietly ushered in a new era of couture, one that prides itself on a discreetness, a mystique, and a simplicity that is new to the world of fashion.

“I want it to become more dynamic,” reveals Raf in the clip, “Because I find women very dynamic”.

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The film, which takes its audience inside the atelier of Dior, documents the creation of Raf Simon’s first couture collection for the brand. The narrative glides through images of seamstresses and pattern cutters, fit models and the constant pursuit of perfect amongst a world built on beauty.

Dior and I is in cinemas now.

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