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Beyonce joins Topshop to create activewear brand

Singer Beyoncé is collaborating with retail giant Topshop to develop an athletic street-wear label.
Beyoncé.

The 33-year-old superstar and mother to Blue Ivy, will launch the joint venture company called Parkwood Topshop Athletic Ltd in Autumn/Winter next year.

“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said in a press release.

“Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”

The new collection will be sold in Topshop stores and online.

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