As the era of online shopping has continued to thrive, certain online-only sale periods have become almost as big as the traditional Black Friday and Boxing Day sales.
One such sale event is Amazon Prime Day, which occurs once a year in July. Now that Prime Day is finally here, we’ve rounded up a list of the best fashion and beauty deals to shop.
What is Prime Day for Amazon?
Prime Day is a once-a-year event where Amazon provides heavy discounts on an array of different products and brands. The sale happens on Amazon’s global and Australian sites, and it’s their biggest sale of the year.
Occurring from 12.01am on 16 July until 21 July 2024, shoppers will have to get in quick to nab a bargain or ten during the Amazon Prime Day sales.
To access the incredible savings and deals, you need to be an Amazon Prime member.
You can get a free 30-day trial, or membership is $9.99 a month.
There are multiple perks that come along with a Prime membership, including free shipping on purchases, access to free e-books and access to the Prime Video streaming site.
Sign up here to claim your 30-day free trial!
What we’d buy from Amazon Prime Day (and why)
As mentioned, there are great discounts on a variety of products and categories during Prime Day, and this includes fashion and beauty.
You can get savings on big name brands and highly sought-after must-have items, and below we’ve listed the items we’ll be picking up while the epic deals are running.
You can also check out all of the live Prime Day sales here.
01
Olaplex No.5 Bond Maintenance Conditioner
$83.71 (usually $142) at Amazon
Olaplex is renowned as one of, if not the best, hair-care brands in the game right now – but that also means it’s on the more expensive side.
If you’ve never tried any of their products before, or you’re an Olaplex veteran, there’s never been a better time to pick some up! It’s currently 41% off – a discount we rarely see from any retailer.
Key features:
- For damaged hair
- Vegan formula
- 1000ml (1 litre)
- Protects and repairs split ends and frizz by re-linking broken bonds
02
Dyson Supersonic Hair Dryer
$429 (usually $649) at Amazon
Dyson hair appliances have to be some of the most sought-after beauty products on the market right now, and it’s more than likely that you’ve had your eye on one for a while.
Their extremely unique and innovative technology means that they’re definitely on the pricier side, so we suggest you run, don’t walk, to grab this hairdryer while it’s 34% (!) off.
Key features:
- 1600 watts
- Cool shot button
- Fast drying and styling
- Intelligent heat control protects shine and prevents heat damage
- Hides flyaways in a single pass for a smooth finish
- Engineered for different hair types
- 5 magnetic attachments
- 3 precise speed settings
03
La Roche-Posay Sunscreen Lotion
$22.76 (usually $37.95) at Amazon
The most important step in your skincare routine is sunscreen, and La Roche-Posay has become known for having some of the best formulas on the market.
The Invisible Fluid product is super lightweight, fragrance free, and doesn’t leave a shiny finish. This makes it perfect for wearing both on its own as well as underneath makeup.
Key features:
- SPF 50+
- Unscented
- 50ml
- Very high UVA and UVB broad spectrum protection
- Suitable for sensitive skin
04
Tommy Hilfiger Women’s Essential T-Shirt
$29.98 (usually $69.95) at Amazon
You can’t go wrong with having a white tee in your wardrobe, but sometimes it can feel a bit boring wearing a plain design all the time.
This style, featuring the Tommy Hilfiger logo, is the perfect way to keep it simple while adding a small twist – and what better way to do that than with such a good brand?
Key features:
- Crew neck
- Upgraded wardrobe staple
- Iconic logo
- Pure organic cotton
05
New Balance Women 574+ Sport
$84 (usually $160) at Amazon
In need of a fresh pair of kicks? There’s no better time than now.
New Balance is one of the most on-trend brands at the moment, and this design is designed with both style and comfort in mind.
Key features:
- Lightweight foam cushioning in midsole and heel increases comfort
- Leather upper
- 37mm midsole height
Best Prime Day fashion & beauty deals:
Here are some of the best Amazon Prime Day sales on fashion that you can’t miss out on:
- Up to 60% off select Birkenstock styles
- Up to 53% off Tommy Hilfiger
- Up to 41% off North Face
- Up to 54% off Lacoste
- Up to 44% off select Crocs styles
- Up to 54% off Calvin Klein
- Up to 39% off New Balance shoes and apparel
Here are some of the best beauty deals to shop on Amazon Prime Day 2024:
- Up to 34% off Dyson hair appliances
- Up to 60% off select skincare and makeup products from L’Oreal Paris and Maybelline
- Up to 60% off skincare favourites from Cetaphil, Nivea, Shea Moisture and more
- Up to 65% off select oral care from Oral-B, Philips, Colgate and more
- Up to 50% off select nutrition supplements from Berocca, Nature’s Own, Centrum and more
- Up to 50% off select appliances from Muk, Revlon, Remington and more
We’ll be updating this article with new information throughout the Amazon Prime Day sales period, so check back for updates on the best deals to shop.
Happy shopping!
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