Want to look sexier? Wear red

It’s not just “the lady in red” who attracts romantic attention; apparently lads in red are also more likely to dazzle the opposite sex.

According to a study published in the Journal of Experimental Psychology, photographs of men wearing red shirts were rated by women as significantly more attractive, sexier, higher in status and more likely to be financially well-off than photos of men wearing any other colour.

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The researchers speculate that there are several reasons for this effect: biology (the colour is associated with dominance among primates), power (it’s also associated with royalty) and social standing (think: the red carpet).

Interestingly, the effect did not extend to other traits — for example, it did not make the men seem any more likeable or kind.