Does it seem that every time you enter the supermarket there’s a new healthy product on offer? With a growing public interest in nutrition and wellbeing, food manufacturers are tapping into nutrition trends with a fast stream of new products in development.
So what is likely to be hitting our stores in 2008? We can get an idea from trend reports like that just released by trend forecaster Julian Mellentin of New Nutrition Business. They predict some of the key trends for 2008 to be:
Digestive health – suddenly it’s seems we’re all comfortable to talk about our bowel habits! Seriously, scientists are discovering just how important our bowel health is to our overall immunity and wellbeing. Look for products with healthy bacteria, probiotics, but also prebiotics. Prebiotics act as food for probiotic bacteria and can be found in wholegrains and added to foods in forms like inulin.
Fruit and superfruit – acai and goji berries and their juices, plus pomegranate juice are still likely to be hot in 2008, but stay tuned for new hype over super fruits and their potent antioxidant powers. New kids on the block include mangosteen and gold kiwifruit.
Naturally healthy foods – research is uncovering the added benefits of eating whole foods, like wholegrains where all 3 layers of the grain are present. So stay tuned for a tune up of some of your favourite foods to give them the all natural tag.
Beauty foods –the beauty industry has long been using fruit extracts and antioxidants in creams and other skin products, and the concept of beauty from within goes long back. Look out for food products like ‘beauty milks’ specially designed to improve your complexion or tackle some other beauty dilemma.
Kid’s nutrition – not that so long ago there were very few food products just for kids. Sure there were baby foods and things like rice bubbles and cheese stiks. But now you can buy a kid friendly version of many common grocery products including yogurts, frozen dinners, rice crackers, fruit juices and fruit snacks, even cabanossi and portion packs of ham for the lunchbox. Get set for more kid tailored products as concerns over child obesity continue, plus new concerns surface around nutrient deficiencies in Australian children like iodine and vitamin D.
For further information on global nutrition trends www.new-nutrition.com
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