Shop 'til you drop… a dress size

Shopping has long been a guilty pleasure of Australian women, but a new survey shows they needn’t feel bad about the habit at all.

The UK study, led by Wall’s Solero Exotic, found that women cover the equivalent of seven marathons per year during their shopping expeditions, burning off as much as 15,000 extra calories.

Shopping was also proven boost happiness as well as aiding weight loss, and was found to be a more enjoyable activity among women than getting fit.

Researchers inferred the incentive to slim down while shopping would deter women from shopping online, which has become a huge phenomenon especially among female shoppers.

The survey said 58 per cent of women would happily venture to their favourite boutiques with the knowledge that a trip to the shops would aid in their weight loss.

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“This is definitely a great incentive amongst women to combine one of their most popular hobbies with possibly one of their least favourite things to do i.e. keeping fit,” said a spokeswoman from Curves fitness.

“But it’s also highly important to take into account that following a decent diet will assist even further in women looking to lose weight, and that just shopping alone may not be enough to help keep those calories off.”

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