Online subscription-based weight loss programs promising body transformations in a matter of weeks have been slammed as money-making scams.
Web-based weight loss regimens were put to the test by Choice magazine, which decided many of the most popular programs were a rip off.
The advising nutritionist on one diet-based program was found not to be a registered dietician, while another was said to completely go against the principles of healthy eating.
Promising its followers a “kickin’ beach body in just 12 weeks!”, the Ashy Bines Bikini Body Challenge — whose before and after photos you might recognise from your facebook feed — was declared a “money-making scam” by the consumer watchdog, and fell into the “fad diet” category.
Another online program SureSlim, costing $497 for six weeks was found to go “against the fundamental principles of eating a healthy, balanced diet”, and slammed as a “crash diet”.
The report tested five weight loss programs and found Michelle Bridges 12 Week Body Transformation, which includes detailed eating plans, shopping lists, and an exercise regime, to be one of the best.
Weight Watchers was also credited for its flexibility in terms of lifestyle and following sensible eating guidelines.