Kate Ritchie has long been an advocate for embracing the skin youโre in, and going by her latest barely-clad photo shoot, sheโs proving exactly why we should.
In a new campaign for underwear brand Jockey, Ritchie has stripped off and bared almost all in a series of images, and we canโt get over how incredible she looks!
With the slogan โSheโs got the powerโ for the brandโs new campaign, itโs all too clear that this mum-of-one is feeling more confident than ever.

Kate has stripped down for a new Jockey campaign, and she looks incredible! (Image: Jockey)
In the revealing images, Kate is seen wearing underwear paired with silky tops and bold blazers.
And believe it or not, this isnโt the first time the 40-year-old has flaunted her assets โ this marks her third campaign with Jockey where sheโs stripped down to her underwear.
Sharing an image from the campaign to her Instagram, Ritchie wrote: โOnce again excited and flattered to be your @jockey_anz ambassador! Celebrating female power.โ
The former Home and Away actress said she had had โa lot of funโ promoting the revealing campaign and celebrating body confidence in women.
โ[It] is all about celebrating the magic powers we possess as women and encouraging us all to be confident and comfortable at the same time,โ she wrote.
And itโs clear sheโs made an impression, with her Instagram being flooded with messages of admiration from fans.
โI already wear jockey underwear but geez I wish I looked that good in them !! You rock Kate Ritchie, good on you,โ wrote one admiring fan.
โKate you look amazing,โ wrote another.

The 40-year-old is a proud advocate for promoting body confidence. (Image: Jockey)
Thereโs no denying Kateโs figure is incredible, particularly bearing in mind she has a four-year-old daughter, Mae with husband Stuart Webb.
Speaking to Good Health last year, Kate opened up about her journey to living a healthy life โ which stemmed from her experience on Home and Away.
โIโve always considered myself to be quite a healthy person but when I left Home and Away at the end of 2007 my health regimen changed in many ways, partly because I had a lot more time on my hands,โ she explained.
โI wasnโt up at the crack of dawn [on set at] Palm Beach for 14 hours a day โ and I was able to focus on my health as a whole.
โI had to reassess what my purpose was, without my career, and I think exercise, and good health generally, really came into play there.โ
Kate and her four-year-old daughter Mae share a close bond. (Image: Instagram / @kateritchieofficial)
The brunette actress explained that while sheโd like to get to a pilates class more than her average once a week, sheโs adopted another technique to get some healthy exercise in that might sound familiar to all mums out there โ multitasking.
As part of her job, Kate gets up early to plan her radio show each morning, but instead of doing it hunched over a desk โ Kate opted to do it a little differently.
โItโs probably been 12 months now where Iโve tried to get into a good routine of combining my planning with walking on the treadmill at the gym. I allocate probably an hour, on as many days as I can, to having a walk, on a bit of an incline, while planning the show on my phone.โ
WATCH: Kate Ritchieโs daughter Mae adorably plays on her trampoline: